Google Quietly Rolls-Out “In-Market Buyers” Targeting To Reach Imminent...
Though it hasn’t been officially announced, Google has started rolling out a new targeting feature on the Google Display Network in AdWords called In-Market Buyers. Listed under Interest Categories,...
View ArticleCapitalizing on Local Events for Cheap, Quality PPC Traffic by @johnmcelborough
One of the things I love most about PPC is that, despite the competitiveness of most commercial keyword marketplaces these days, once you step off the beaten track of advertising on head terms,...
View ArticleRemarketing: How to Make Your Content Marketing and SEO up to 7x More Awesome
Today, I’ll share with you a case study on how we used remarketing to make our content marketing and SEO efforts up to seven times more effective. In the last two years, we’ve moved beyond just doing...
View ArticleGoogle Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords
In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users,...
View ArticleGoogle Introduces Change To AdWords: Pay By Viewable Impression CPM Bidding...
Google rolled out a major change to AdWords this week by introducing CPM bidding by viewable impressions. This change was first noticed by Kim Clinkunbroomer of Philly Marketing Labs. Rather than...
View ArticleSearchCap: The Day In Search, November 27, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Keyword Planner Now Shows Trademarked Terms At some...
View ArticleBoostCTR CEO Talks Audience Bidding As The Future of Ad Industry by...
In a recent interview from AdTech in New York City, Search Engine Journal’s Murray Newlands talks with David Greenbaum from BoostCTR about the future of the advertising industry, specifically about...
View ArticleSearchCap: The Day In Search, December 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Test Begins: Do Google Shopping & Other Shopping Search...
View ArticleWhat are the 3 Ultimate PPC Metrics For eCommerce? by @marketergeorge
When eCommerce and online advertising first took off, Cost Per Click (CPC) was the primary KPI everyone watched. Fast-forward 10 years and online marketing has changed dramatically, placing even...
View ArticleSearchCap: The Day In Search, December 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Analyst Gives Both Google Now And Siri A “C+” Piper Jaffray...
View Article7 Steps to a Successful PPC Audit by @yummytork
I interviewed the top guy on my team at Disruptive to come up with this list of the top 7 steps to a successful PPC audit. These steps are based on answers and research provided mainly by Johnathan...
View Article4 Easy Steps to Convince Your Clients or Boss to Invest More in Mobile by...
Convincing clients and your senior management team to invest more in mobile advertising can be a difficult task. Statistically, mobile user’s conversion rates are lower. In addition, we’re officially...
View ArticleMarin Software Consolidates Search, Social, Display, & Mobile Campaigns for...
In a recent interview from AdTech in New York City, Search Engine Journal’s Murray Newlands talks with Amjad Shehade of Marin Software about the products and services that his company offers. In the...
View Article5 Google AdWords Updates from 2013 to Master in the New Year by @LarryKim
Google released thousands of small updates within their AdWords platform over 2013, but these five are true standouts. If you haven’t explored each of these features, do so and see how they can help...
View ArticleQuick Case Study: Rich Ads in Bing and Yahoo! Search Are the Real Deal by...
Rich Ads in Search (RAIS) ads are available only on Bing and Yahoo for branded or trademarked campaigns. They are the combination of the standard sitelinks with an image that is 80 pixels by 60...
View ArticleOptimize PPC Campaigns For Call Tracking With New Acquisio Tool: Interview...
As part of our SEJ interview series, Marc Poirier of Acquisio joins us to talk about a new tool launched by his company for PPC call tracking management. Acquisio has been working with various call...
View ArticleREVIEW: How WordStream’s AdWords Grader Gives Perspective on AdWords...
Editor Note: Although Larry Kim is also a contributor to SEJ, this review was written on Andrew’s own volition and we weren’t paid or perked for publishing it. A couple of days ago, I started the year...
View Article10 Steps to Audit Any Pay Per Click Account by @Rocco_Zebra_Adv
Original logo source: Google.com Auditing your PPC account is a necessary step to ensure success, but it doesn’t have to be over whelming. This article focuses on the 10 most important pillars you...
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