How Vertical Search and Semantic Technology Will Change Digital Advertising...
Even those of us firmly entrenched in the world of digital advertising need only to watch an episode of Mad Men to be struck yet again by how much marketing has evolved. Where we once looked to...
View ArticleSearchCap: The Day In Search, August 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Reports They Receive Hundreds Of Thousands Of DMCA...
View ArticleAdWords Editor Update Brings Upgraded Sitelink Management And More
Google released an update to AdWords Editor, version 10.2, that supports upgraded sitelink management and several other smaller feature updates. Apparently now dubbed upgraded sitelinks, these new...
View ArticleWhat To Do When You’re Experiencing A Decrease in Conversions by @AndrewLolk
When I first noticed Ginny Marvin’s post on how you can check changes in your AdWords metrics my initial thought was that it was too good to be true. I was one of the early marketers to excitingly...
View ArticleGoogle AdWords Editor Version 10.2 Supported Upgraded Sitelinks
Google announced that an updated version of the AdWords Editor, version 10.2 supports the upgraded Sitelinks for Enhanced campaigns. Google notes that version 10.2 is the only AdWords Editor that works...
View ArticleThings You Need to Know About Bing Ads Editor Tool – Part II: Insights & Tips...
In Part I of this series, I went over how Bing Ads Editor works as a database management tool, helping advertisers manage campaign data in bulk. In Part II of this series, let’s look at the top two...
View ArticleRetailers Promote Over 1 Billion Products With Google PLAs, Holiday Surge...
Today, Marin Software release a new study that finds Google Product Listing Ads (PLAs) continue to see increased adoption among retailers. According to the study, over one billion products were being...
View ArticleLive @ SMX East: Google Enhanced Campaigns – What We’ve Learned So Far
Earlier this year, Google announced Enhanced Campaigns, a significant update to AdWords, designed to simplify campaign management across multiple devices and to increase adoption rates of mobile...
View ArticleGoogle’s Mobile Search Revenue To Top 30 Percent, Desktop To Fall To 43...
In its latest look at mobile ad revenues, eMarketer estimates Google is generating nearly one-fifth of its US advertising revenues from mobile search, coming in at 19.1%. In yet another indication of...
View ArticleBing Ads Launches Google Enhanced Campaigns Compatibility Update, Tablet...
Today Bing Ads launched the updates the company announced in June to make the platform more compatible with the changes Google ushered in with enhanced campaigns. The updates were implemented to...
View ArticleThe Truth about SEO and Call Tracking by @LogMyCalls
There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that it hurts SEO. Other local marketing...
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Historical Revisionism
A stopped clock is right two times a day. There’s some amusing historical revisionism going on in SEO punditry world right now, which got me thinking about the history of SEO. I’d like to talk about...
View ArticleConvergence Of Search And Display Advertising: Interview With Dave Roth At...
Sponsored by CopyPress, “Centralize Your Content Performance.” In an interview conducted at Pubcon 2013 in Las Vegas, Dave Roth of Move, Inc. discusses the convergence of search and display...
View ArticleGoogle Analytics: Avoiding Premature Speculation by @brettdixon
The numbers don’t lie, but they are often misinterpreted. Most of us use Google Analytics – it’s free, it’s accurate and it’s brilliant. One of my challenges as an SEO is to regularly educate clients...
View ArticleAdWords Updates Combined Search And Display Campaign Type: Who Should Use It?
This week, Google introduced a new campaign type called “Search Network with Display Select”. This replaces the former “Search & Display Networks” option. Both enable ads to run on Google search,...
View ArticleHow to Act When Your Click Volume Unexpectedly Goes Down by @AndrewLolk
One of the most stressful situations you can experience with Google AdWords is sudden change in your performance that you can’t explain right away. Add to it, your boss or client sending email after...
View Article5 Simple Steps to Optimize Your AdWords Campaign
Don’t you just love September? School is back in session, football season kicks off, and the crisp scent of new iPhones is in the air. I got to wondering about the level of competition among online...
View ArticleCanadian Journalists, BlackBerry Should Not Be Viewed Through a ‘National’ Lens
The dire predicament of once-dominant smartphone pioneer BlackBerry (formerly Research in Motion) has led Canadian scribes and pundits down the usual path of lamenting this outcome as evidence of some...
View ArticleHoliday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger...
As online businesses prepare to ramp up their holiday paid search campaigns, it can be instructive to look at insights from the retail’s second biggest season: back-to-school. For BookRenter.com, an...
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