Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments
It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads platform to play nicely with Adwords enhanced campaigns. The company said they would be making changes back in early April, and...
View ArticleSearchCap: The Day In Search, June 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Will Copycat Google AdWords Enhanced Campaigns With...
View Article6 Reasons Why Small Businesses Often Fail With AdWords by @AndrewLolk
Managing AdWords campaigns for small businesses offer many challenges besides just optimizing AdWords in the regular sense. Many small businesses have distinct budgetary challenges, their websites are...
View ArticleWhy New AdWords Image Extensions Will Steal All Your Leads by @LarryKim
Everyone already knows that Product Listing ads (PLA’s) occupy a huge % of the above-the fold space in the SERP and suck up the lion’s share of clicks – what you might not realize is that they steal...
View ArticleSearchCap: The Day In Search, June 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Spurred By PRISM Scandal, StartPage & Ixquick Surpass 3...
View ArticleEnhanced Campaigns Countdown: Latest CPC Trends & Mobile Bid Test Results...
With the July 22nd mandatory migration to Google AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition...
View ArticlePro-level Tips To Succeed At Retargeting
One of the popular PPC sessions at SMX Advanced in Seattle was the Pro-level Tips to Succeeding at Retargeting. While many advertisers have plunged into the remarketing world via Google’s basic...
View ArticleEnhanced Campaigns Countdown: Rising CPC Insights & Migration Tips From...
With the July 22nd mandatory migration to AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear...
View Article6 Ways To Optimally Use Keyword Match Types for AdWords Success by @AndrewLolk
There are a lot of different theories on how keyword match types are best implemented to give you the biggest bang for your buck. For a long time a strong combination of Phrase and Exact Match was the...
View ArticleGoogle Rolls Out AdWords Dynamic Retargeting For Retailers
In another move to beef up its retargeting offerings–and take on retargeting platforms like Adroll, Retargeter and Mediaforge–Google is rolling out dynamic retargeting to all AdWords retail customers...
View ArticleKeyword Research Plus
If we’re targeting keywords, getting good traffic as a result, but not converting as much traffic as we’d like, then it might be due to a market validation problem. Basic keyword research typically...
View ArticleTop 5 Things to Avoid in Order to Have Your Products Approved on Google Shopping
image credit: ShutterStock If you’re a Google Shopping user, this may sound all too familiar. You sign up for a merchant account on Google Shopping and upload your Google-friendly product feed so you...
View ArticleSearchCap: The Day In Search, July 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Schmidt: Hollywood Should Take Content Pirates To...
View ArticleBuilding And Selling An SEO Business
There’s an in-depth discussion going on in the members area about how to sell an SEO business. There will surely be readers of the blog interested in the topic, too, so I thought I’d look at the more...
View ArticleSearchCap: The Day In Search, July 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enhanced Campaigns Countdown: 10 Best Images That Told Us How...
View ArticleGoogle Enhanced Campaigns Are Here: What You Need To Know Now
If you haven’t done it, Google will do it for you today. All AdWords Enhanced Campaigns “legacy” campaigns will be “enhanced”. Many expected to wake up to an exclusively enhanced world. The big...
View ArticleAre You Looking At Paid Advertising the Right Way?
Paid advertising made the change from the idea that ‘clicks were most important’ to focusing primarily on conversions and return on ad spend (ROAS). This change occurred quickly after conversion...
View ArticleForget About Cost-Per-Conversion: It’s Time for AdWords Metrics 2.0 by...
It becomes less and less frequent to have to brush up on which metrics to look at when I perform my seminars for intermediate AdWords advertisers. They usually know that the best approach is to review...
View ArticleTen Factors To Consider Before Spending Money On Facebook Ads by @sujanpatel
If you’re reading this, then it’s probably because you or your company has been thinking about launching a Facebook page. This social network currently boasts over one billion members, which is what...
View ArticleHow to Use Bid Adjustments to Get More Out Of your AdWords Enhanced Campaigns...
With all this fuzz about Enhanced Campaigns I thought it was about time to start moving forward. We’ve already seen the first 100 posts about how to upgrade your accounts. But what are you supposed to...
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