In a recent interview from AdTech in New York City, Search Engine Journal’s Murray Newlands talks with Amjad Shehade of Marin Software about the products and services that his company offers.
In the interview, Amjad told SEJ that Marin software specializes in consolidating search, social, display, and mobile campaigns for their clients. Later on in the conversation, he goes on to talk about the challenges that publishers face in the industry, and how Marin can provide a great solution for those problems.
To find out more, watch the video below:
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These are some key takeaways from the video:
Amjad says that the biggest challenge for publishers right now is connecting the data between various campaigns and advertising channels, and optimizing their ads specifically for their audience.
Marin enables its clients to automate bidding with their algorithmic bidding platform, helping marketers optimize their ads for specific customers and keywords.
Amjad says that while Marin is able to really hone in on specific customers and keywords and optimize ads, doing so isn’t a complex or convoluted process. Instead, he explains that it takes a certain expertise to tie various data points together, and Marin is a great tool for doing that.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit SEJ’s YouTube page for more video interviews from AdTech 2013.
Image created from video screenshot.
Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User’s Manual.
Born in England, Murray moved to the USA in 2011 being recognized by the US government as “an alien of extraordinary ability”.